Our Mission

At CleverTails, we believe every dog deserves more than just exercise—they deserve thoughtful, fulfilling enrichment tailored to who they are. That’s why we create and curate science-backed tools that align with your dog’s unique personality, instincts, and needs.

We empower busy dog owners with guilt-free, practical solutions that keep dogs mentally stimulated through natural behaviours like sniffing, chewing, licking, and problem-solving- even when life gets hectic.

Every product is handpicked with intention to promote calm, confidence, and wellbeing. We go beyond general dog toys, choosing all-natural, dog-safe materials and making conscious, sustainable decisions from packaging to product longevity—because enrichment should be good for your dog and the planet.

At CleverTails, we don’t just keep your dog entertained, we help them thrive.

CLEVERTAILS FOUNDER

Meet Bailey

CleverTails was born from my love for dogs- and the constant challenge of keeping them truly fulfilled, especially while managing a busy life. I have two Border Collies, and even after long walks and play sessions, they still seemed bored and restless. That’s when I realised: physical exercise wasn’t enough.

They needed something more- something that tapped into their natural instincts and gave them meaningful mental stimulation.

One is food-obsessed and could chew for hours, while the other lights up when solving puzzles. But finding toys that actually suited their unique needs and kept them engaged on their own? That felt impossible. I often felt guilty- leaving them home during the day, or watching them beg for attention while I sat through endless Zoom meetings.

I wanted something that let them play with purpose, without relying on me to constantly entertain them. So, I started curating products that encouraged independent play, activated their natural drives, and kept them content- so I could focus without the guilt.

That’s how CleverTails came to life. Now I’m on a mission to help other dog parents give their dogs the enrichment they crave- even when life gets busy. Because every dog deserves more than just a walk- they deserve something to do, something to solve, and something that makes their tail wag.