The
Science
Behind
CleverTails
Enrichment isn’t a luxury. It’s a need.
When dogs are given the opportunity to sniff, chew, lick, and solve — they’re calmer, happier, and healthier. CleverTails is here to make that possible even when you're not home.

1.
Dogs
need
more
than
walks
“Cognitive enrichment significantly improves the emotional well-being of domestic dogs, particularly when social interaction is limited.”
Journal of Veterinary Behaviour, 2017
Mental stimulation is just as important as physical activity. According to studies published in the Journal of Veterinary Behaviour, cognitive enrichment reduces anxiety, boredom, and destructive behaviours in dogs — especially when left alone.
What this means for your dog: Solving a treat puzzle is like a rewarding game for dogs. Figuring it out and getting the treat makes dogs feel accomplished and happy, boosting their mood.
Try this: Low-supervision puzzle toys or scent-based scatter games.

2.
Domesticated
Dogs
Only
Use
~10%
of
Their
Natural
Instincts
“Most pet dogs are not given adequate outlets for their behavioural needs. This leads to frustration, stress, and behavioural issues.”
Applied Animal Behaviour Science, 2020
Dogs have evolved to rely on humans for food, shelter, and safety — but that doesn't mean their instincts disappeared. In fact, many dogs are under-stimulated, using only a fraction of their innate behaviours like sniffing, chewing, or problem-solving.
Try this: Enrichment categories tailored to sniffing, chewing, or problem-solving.

3.
Enrichment
Helps
Alleviate
“Home
Alone”
Stress
“Enrichment tools increase parasympathetic activity in dogs — the system responsible for rest and relaxation.”
Frontiers in Veterinary Science, 2021
Enrichment toys simulate natural behaviors: hunting (sniffing), foraging (lick mats), chewing (natural treats), and working for food (puzzles). These activities have been proven to lower cortisol levels and reduce destructive habits.
Try this: Sniffing & Seeking bundles or solo-play treat puzzles.

4.
Why
Licking,
Chewing,
and
Sniffing
Calm
the
Canine
Brain
“Olfactory enrichment has been shown to improve welfare indicators and reduce repetitive or anxious behaviour.”
Animals Journal, 2019
- Licking stimulates the release of endorphins, soothing the nervous system.
- Chewing offers stress relief and supports dental health.
- Sniffing taps into a dog's most powerful sense, exercising the brain like a workout does for the body.
Try this: Licking & Soothing mats, or long-lasting chews.

5.
Occupational
Enrichment
is
the
Missing
Piece
“Purposeful play, such as puzzle-solving or food-seeking, satisfies drive-based behaviours and reduces distress in home-alone scenarios.”
Journal of Applied Companion Animal Behaviour, 2018
Your dog doesn’t just want to play—they want to work. Occupational enrichment taps into purposeful tasks like problem-solving, searching, or tearing, mimicking what dogs would do in the wild.
Try this: Problem-Solving puzzles or Destroy & Tear toys (coming soon).

6.
Our
Commitment
to
Safe
&
Natural
Enrichment
CleverTails only chooses toys and treats that are:
- Backed by behavioural science
- Designed for solo, unsupervised play
- Made with natural, non-toxic materials
- Durable, safe, and sustainable
We believe: Your dog’s wellness should never come at the cost of their safety—or the planet.